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Birkenstock is a shoe manufacturer headquartered in Vettelschoß, Germany. The company sells a German brand of sandals and other shoes notable for their contoured cork and rubber footbeds, which conform somewhat to the shape of their wearers’ feet. The year 1902 saw another first in shoemaking by Konrad, when he developed the first flexible arch support to be inserted in factory-made shoes.
In 1964, these inserts were developed further into a shoe by Karl Birkenstock, and what would become the Birkenstock sandal was created.Representative products include the two-strap sandal, the Arizona, and the Boston clog. The brand still continue to enjoy high popularity with teenagers and college-aged young adults.