Netflix co-CEO Greg Peters confirmed the company’s plans to curb password sharing in January. However, the specific measures that the world’s largest streaming service will implement have not been officially disclosed. This week, Netflix’s Help Center briefly outlined new protocols aimed at stopping unauthorized access to the platform through shared accounts. The rules would require subscribers to verify their home devices monthly and block devices outside of their homes, encouraging users to create their own account. However, these rules were promptly removed from the Netflix website, causing confusion among users.
According to a Netflix spokesperson, these rules are already in place in countries like Chile, Costa Rica, and Peru, but have not yet been implemented in the US. The company has tested anti-password-sharing measures in these Latin American countries over the past year to find the best solution before launching it to subscribers worldwide. Netflix plans to unveil its new initiatives to curb password sharing before the end of March, but with some components being staggered. The company has two months to come up with a different solution to monetize the estimated 100 million people worldwide who regularly use Netflix without paying for it.
